Selling the Invisible: A Field Guide to Modern Marketing
Kindle Edition or EPUB + Converted PDF نویسندگان: Harry Beckwith
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: Grand Central Publishing (June 14, 1999) تاریخ انتشار نسخه الکترونیکی : June 14, 1999
؟
لینک: https://www.amazon.com/dp/B001JK9BGE
1,238,000 تومان
زمان تحویل: حداکثر 24 ساعت
توضیحات
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
1,238,000 تومان
زمان تحویل: حداکثر 24 ساعت