The End of Fashion: The Mass Marketing of the Clothing Business Forever Kindle Edition

Kindle Edition or EPUB + Converted PDF نویسندگان: Teri Agins
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: HarperCollins e-books (October 12, 2010) تاریخ انتشار نسخه الکترونیکی : October 12, 2010
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شابک: 9780060958206 لینک: https://www.amazon.com/End-Fashion-Marketing-Clothing-Business-ebook/dp/B003YUCEC0
توضیحات
A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. InThe End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
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