Making Technology Investments Profitable: ROI Road Map from Business Case to Value Realization

Kindle Edition or EPUB + Converted PDF نویسندگان: Jack M. Keen
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: Wiley تاریخ انتشار نسخه الکترونیکی : March 31, 2011
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شابک: 9781118028599 لینک: https://www.amazon.com/dp/B004W3GFD2
توضیحات
A guide to getting the crucial business case right?every timeShowing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the "Value Realization" process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project.New edition explains how to proactively manage the conversion of a business case's value promise to its value realizationIncludes dozens of new case studies on realizing maximum value from IT enabled investments from various industries and around the worldNew checklists and tablesA dedicated Web site containing additional material, case studies, chat rooms, and blogs on the value-realization processThe Second Edition provides senior executives, project managers, and technical staff with new insights on how to get the crucial business case right, while also explaining how to proactively manage the conversion of the business case's value promise into the value reality of a completed project.
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