Ethics in Marketing and Communications: Towards a Global Perspective

Kindle Edition or EPUB + Converted PDF نویسندگان: M. McKinley
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: Palgrave Macmillan تاریخ انتشار نسخه الکترونیکی : December 13, 2011
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شابک: 9780230367142 لینک: https://www.amazon.com/dp/B009ABYJIO
توضیحات
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
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