Mass Media Research: An Introduction
Original PDF نویسندگان: Roger D. Wimmer, Joseph R. Dominick
جزئیات
فرمت: Original PDF صفحات: 496 pages ناشر: Cengage Learning تاریخ انتشار نسخه الکترونیکی : June 25, 2013
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شابک: 9781285499796 لینک: https://www.amazon.com/dp/B00B7JUR4M
1,849,000 تومان
زمان تحویل: حداکثر 24 ساعت
توضیحات
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
1,849,000 تومان
زمان تحویل: حداکثر 24 ساعت