Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Kindle Edition or EPUB + Converted PDF نویسندگان: E. Williams
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: AMACOM (August 12, 2015) تاریخ انتشار نسخه الکترونیکی : August 12, 2015
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لینک: https://www.amazon.com/dp/B00TRF2LK6
توضیحات
What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones.Green Giantsexamines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:The Iconoclastic LeaderDisruptive InnovationA Higher PurposeBuilt In, Not Bolted OnMainstream AppealNew Behavioral ContractPacked with eye-opening research, exclusive interviews, and enlightening examples,Green Giantsserves as your blueprint for merging wild profitability with social responsibility.
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