Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)
Kindle Edition or EPUB + Converted PDF نویسندگان: Rainer Alt, Olaf Reinhold
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: Springer تاریخ انتشار نسخه الکترونیکی : August 29, 2019
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شابک: 9783030233433 لینک: https://www.amazon.com/dp/B07X94Z3SZ
449,000 تومان
زمان تحویل: حداکثر 24 ساعت
توضیحات
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
449,000 تومان
زمان تحویل: حداکثر 24 ساعت