Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) Kindle Edition
Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) Kindle Edition
Kindle Edition or EPUB + Converted PDF
نویسندگان: Joe Pulizzi
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDFناشر: McGraw Hill; 2nd edition (May 25, 2021)تاریخ انتشار نسخه الکترونیکی : May 25, 2021
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:Choose a marketable content topicFigure out where little or no competition existsChoose your top channel for disseminating contentBuild long-term customer loyaltyMonetize your product or serviceExpand your content into multiple channelsSell your content asset or scale it into a large enterpriseThis updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.Apply the methods laid out for you in Content Inc., and create the business of your dreams.
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