Sustainable Marketing: A Holistic Approach
Kindle Edition or EPUB + Converted PDF نویسندگان: Mark Peterson
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: SAGE Publications Ltd تاریخ انتشار نسخه الکترونیکی : April 28, 2021
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شابک: 9781529769272 لینک: https://www.amazon.com/dp/B08SQSJHXT
1,849,000 تومان
زمان تحویل: حداکثر 24 ساعت
توضیحات
Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.
1,849,000 تومان
زمان تحویل: حداکثر 24 ساعت