An Introduction to Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)
Kindle Edition or EPUB + Converted PDF نویسندگان: Dimitri Koumbis
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: Bloomsbury Visual Arts; 1st edition (March 25, 2021) تاریخ انتشار نسخه الکترونیکی : March 25, 2021
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لینک: https://www.amazon.com/dp/B08VN6FNTV
1,849,000 تومان
زمان تحویل: حداکثر 24 ساعت
توضیحات
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
1,849,000 تومان
زمان تحویل: حداکثر 24 ساعت