Essentials of Health Care Marketing, Fifth Edition 5th Edition
Original PDF نویسندگان: Eric N. Berkowitz
جزئیات
فرمت: Original PDF صفحات: 807 pages ناشر: Jones & Bartlett Learning; 5th edition (March 22, 2021) تاریخ انتشار نسخه الکترونیکی : March 22, 2021
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شابک: 9781284200157 لینک: https://www.amazon.com/Essentials-Health-Care-Marketing-Fifth-ebook/dp/B08XFP6YBK
1,249,000 تومان
249,800 تومانبن تخفیف
زمان تحویل: آنی
توضیحات
Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new content on social media and digital marketing, a thorough consideration of ethics, and additional multimedia to add relevance and further engage students. New to the Fifth Edition: New chapter on social media and digital marketing to fully explore marketing for the modern college student who is constantly engaged by social media. New chapter on ethics that covers areas of topical interest and debate in health care marketing. Coverage of the most current, cutting-edge developments in the field including: invigorating discussions in marketing theory, the new concept of “Customer Empowerment,” wholly revised discussion of pricing in relation to trends in value-based payment, new pricing and payment models,
1,249,000 تومان
249,800 تومانبن تخفیف
زمان تحویل: آنی