Navigating Brand Activism
Original PDF نویسندگان: Jag Sheth, Can Uslay
جزئیات
فرمت: Original PDF صفحات: 324 pages ناشر: Routledge تاریخ انتشار نسخه الکترونیکی : July 29, 2025
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شابک: 9781040386064 لینک: https://www.amazon.com/dp/B0F89QSWMF
3,249,000 تومان
زمان تحویل: حداکثر 24 ساعت
توضیحات
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand:Why some purpose-driven brands are winning hearts, minds, and market shareHow to differentiate your brand in a crowded marketplace through activismHow to spot authentic activism from mere marketing ploysThe future of brand activism and its potential to create a better worldThe potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilutionMost importantly, when and when not to engage in brand activism.Whether you’re a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy.
3,249,000 تومان
زمان تحویل: حداکثر 24 ساعت