Neurogiving: The Science of Donor Decision-Making
Kindle Edition or EPUB + Converted PDF نویسندگان: Cherian Koshy
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: Wiley تاریخ انتشار نسخه الکترونیکی : November 25, 2025
؟
شابک: 9781394370467 لینک: https://www.amazon.com/dp/B0FF9LK3R7
1,449,000 تومان
زمان تحویل: حداکثر 24 ساعت
توضیحات
A comprehensive discussion of the latest advances in fundraising strategy and donor decision-makingIn Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks why donors move from considering a donation to actually donating. Neurogiving integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment. Readers will also find: Illustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contextsAccessible descriptions of the reasons people give and why they might give repeatedlyThe potential role for artificial intelligence and machine learning in donor engagement and personalizationPerfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, Neurogiving is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.
1,449,000 تومان
زمان تحویل: حداکثر 24 ساعت