Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Kindle Edition or EPUB + Converted PDF نویسندگان: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: Wiley تاریخ انتشار نسخه الکترونیکی : March 24, 2026
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شابک: 9781394329878 لینک: https://www.amazon.com/dp/B0GTWXS5D1
2,399,000 تومان
زمان تحویل: حداکثر 24 ساعت
توضیحات
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:Why digitalization, AI, and immersive technology unlock the consumer mindHow performance marketing and AI obsessions kill authenticityHow to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiencesMarketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.
2,399,000 تومان
زمان تحویل: حداکثر 24 ساعت