Jimmy Buffett Brand Genius: How Jimmy Buffett Built a Global Brand by Inspiring Others
Kindle Edition or EPUB + Converted PDF نویسندگان: Scott Landes
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: Alciati, LLC تاریخ انتشار نسخه الکترونیکی : June 21, 2026
؟
لینک: https://www.amazon.com/dp/B0H411188C
768,000 تومان
زمان تحویل: حداکثر 24 ساعت
توضیحات
How did a laid-back singer with a guitar turn a song into one of the most powerful lifestyle brands in the world?For decades, Jimmy Buffett gave millions of fans more than music, books, and plays. He gave them permission to slow down, laugh louder, have a positive outlook on life & people, and to chase their own adventures. What began as songs about boats, beaches, and cheeseburgers became something far bigger, a community, a lifestyle, a new genre of music, and a state of mind.In Jimmy Buffett: Brand Genius, Scott Landes reveals the heart and strategy behind one of the most successful authentic brands in modern history. Buffett did it without letting it become a job or losing the smile and twinkle in his eyes that made people fall in love with his music and lifestyle.Through case studies, business analysis, and vivid storytelling, this book reveals how Buffett transformed his lifestyle into an empire without losing authenticity:Turned storytelling into scalable brand power, before storytelling was the rageCreated a fiercely loyal community of fans and customersCreated a flywheel of music, media, merchandise, and hospitalityProved authenticity outlasts trendsFor fans, it’s a deeper look at the magic behind the Margaritaville brand.For entrepreneurs and marketers, it’s a blueprint for building a brand that lastsWhat looks effortless was anything but accidental.
768,000 تومان
زمان تحویل: حداکثر 24 ساعت