“Required reading for any founder who has convinced themselves a prompt is a substitute for a plane ticket.”—Jehan Hamedi, Founder & Executive Chairman, VizitWhat if the biggest barrier to growing your business is not cash, age, or size, but the knowledge you do not yet have?In a world where globalization is constantly shifting and technology is rewriting the rules of business, The Global Knowledge Advantage reveals the one asset that separates companies that stall from those that scale: knowledge.Drawing on decades of experience in global business, research, and teaching, Joe LiPuma introduces a powerful new framework for entrepreneurs ready to expand beyond their home markets. This strategic guide can help you become a transgeographic entrepreneur, someone who can recognize, interpret, and act on opportunities across borders, cultures, and industries.Inside, you will discover:Why knowledge, not just data or information, is the ultimate competitive advantage in today’s economyHow to navigate the complex realities of global markets, from shifting supply chains to cultural and regulatory differencesThe six essential domains of knowledge that drive successful expansion: know-why, know-where, know-what, know-who, know-how, and know-whenPractical frameworks to help you turn insight into action and scale your venture internationallyReal-world stories from entrepreneurs operating across the globeWhether you are a founder, operator, investor, or student of business, this book equips you with the mindset and tools to think beyond borders and act with precision in an increasingly interconnected world.Because the truth is simple: The companies that win are not the ones with the most resources. They are the ones who understand how to use knowledge better than anyone else.Ready to unlock your global potential and build a smarter, more scalable business?Get your copy of The Global Knowledge Advantage today.Joe LiPuma was the Philip Van Horn Gerdine Clinical Associate Professor in Business Strategy & Innovation at Boston University’s Questrom School of Business, where he taught Strategy, Entrepreneurship, and Global Business at the MBA, Master’s, and undergraduate levels. He co-led the Global@Questrom initiative, focused on ensuring that all Questrom graduates acquired skills in global business.LiPuma holds an MBA in Finance and Management Science and a DBA in Business Strategy & Policy (Boston University). He has lived in the United States, United Kingdom, and France, and has taught at highly ranked colleges and universities worldwide. His research on International Entrepreneurship and new venture internationalization has been published in leading academic journals across multiple disciplines. His coauthored book (with Eric Ball), Unlocking the Ivory Tower, has been translated to Japanese.Prior to his academic career, LiPuma had a successful 20+-year career in leadership roles in IT consulting companies, during which he launched businesses in the United States, United Kingdom, Italy, and Saudi Arabia. He has executive and board experience at small and medium-sized businesses and multinational organizations, and has advised, invested in, and mentored a variety of young ventures.
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