The Community Imperative: Transforming Audiences Into Allies
Kindle Edition or EPUB + Converted PDF نویسندگان: David Lieberman
جزئیات
فرمت: Kindle Edition or EPUB + Converted PDF ناشر: Manuscripts LLC تاریخ انتشار نسخه الکترونیکی : October 11, 2026
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شابک: 9798901023105 لینک: https://www.amazon.com/dp/B0HMPCK8Q7
613,000 تومان
زمان تحویل: حداکثر 24 ساعت
توضیحات
Your audience is drifting away. Tired of being treated as passive consumers, they gather in online communities where they feel seen, heard, and empowered to shape what happens next.The old growth formula is breaking down. Yet, cautious leaders still chase attention on rented platforms. They spend more to reach people who trust them less. The Community Imperative outlines the end of “Identity, Inc.”—the business model of selling belonging. Drawing on decades covering the business of attention, David Lieberman reveals why leaders must stop broadcasting at distant fans. It’s time to build with co-creating citizens.Written for marketers, leaders, and anyone concerned about our fraying public life, this book equips advocates with boardroom-ready cases. These cases are designed to disarm executive fears of chaos and loss of control. Lieberman demonstrates that with the right governance architecture, healthy digital spaces do more than cut costs and build trust—they become the civic training grounds we need to navigate technological change.Stop renting attention. Build the communities that will shape your future—and ours.
613,000 تومان
زمان تحویل: حداکثر 24 ساعت