You built this office. Why does it keep losing agents? And why do the ones who stay produce so much less than they could?Bill runs a forty-agent brokerage in a market that respects him. His numbers look fine on any dashboard. Last year he lost twelve agents anyway. Six were good, experienced producers, and not one of them left chasing a bigger split. The other six were newer agents who never got going. Bill recruited twelve more to replace them and ended the year with forty agents, the same number he started with.Meanwhile, the middle of his roster stayed busy without producing, and no report ever flagged it.An office doesn't lose agents to the market, and it doesn't underproduce because the market got hard. Both problems start in the same place: a broker who manages transactions well and never quite leads the people behind them.A broker's first job is to support his agents and help them produce more. Do that well, and good agents stay. Keep good agents, and you spend far less time and money recruiting their replacements.The first map: the Six Mind Shifts™Six moves that align what you need, believe, value, expect of yourself, envision, and want to leave behind with the broker you actually want to be. This is your own work, done first.The second map: the Six Decision Drivers™The same six things you already learned to read in a buyer or seller at a kitchen table, aimed now at every agent sitting across your desk. Read them right, and you build an office that helps agents get what they came for.Inside this bookThe six patterns that quietly push good agents out the door and hold back everyone who stays, and the shift that changes each one. A practical way to read what each agent needs, believes, values, expects, envisions, and wants their time with you to mean. The weekly practice that keeps both maps working long after the book is closed. And one real test for the whole promise: does your office still run, and still produce, on the day you aren't in the building? This book is for the broker who is competent, respected, and still losing agents they didn't expect to lose. Watching trained, busy agents produce a fraction of what everyone knows they could. Ready to do the harder work on themselves first.It's not for the broker who wants a shortcut to fill the roster, a motivation program that fades by Friday, or a book that blames the market.Larry Heathcote is the author of The Unforgettable Agent and the Amazon #1 bestseller Mid Life Mind Shift. He came to real estate through the home staging company he and his wife built, which put him in rooms with hundreds of agents, then through coaching and speaking that put him in rooms with the brokers who lead them.
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