Every horse place or business is either a flywheel or a funnel. Most owners find out which one after the money is gone.If you’ve ever told yourself “next year will be different,” this book is for you.Pavla Nygaard found out the expensive way. In 2005, she and her husband bought a farm in Ocala, Florida, that a broker had called “too messy legally.” Then 2008 hit, and the bills kept coming. They hosted an international three-day event on the farm and ran it themselves from 2016 to 2019. It won Florida’s 2018 Small Market Sports Event of the Year. It was the only Olympic-qualifying CCI4*-L in the Southeast. Riders loved it, and so did Ocala. It ran four years without a fatality or major injury.It still didn’t make the farm pay. They sold it in 2021.Richer Ground is the guide she wished they’d had. It’s written for anyone who already holds a piece of a horse economy (land, horses, capital, a venue, an event, a track, or civic influence) and wants what they build to pay, to last, and to make the place around it better.Inside, you’ll learn:How to tell a flywheel from a funnel, and why more money won’t fix a funnelThe Floor and the Four Tests: Does it pay? Does it last? Is it loved? Is it horse-first?The Horse Economy Flywheel: nine nodes that let value compound around the horseWhy you can’t beat big capital by outspending it, and what to own insteadHow to build steady cash flow around an animal who will never be a spreadsheetWhy the headline economic-impact number misleads, and the seven lines that tell you what really happenedHow Saratoga, Wellington, Newmarket, Spruce Meadows, Hidaka and others score on the same testWhy welfare is economics, and how to measure it with real numbers instead of a haloHow to turn one great weekend into a public habitA scorecard to run on your own operation, season by seasonPart memoir, part field guide, Richer Ground is honest about mistakes and money, warm about horses and people, and funny when it counts. It treats horses as characters, not assets. Its argument is simple: build around the horse, and the place gets better.About the AuthorPavla Nygaard is a Thoroughbred owner and breeder. Her Thor-Bred Stables bred Battle of Midway, third in the 2017 Kentucky Derby and winner of the 2017 Breeders’ Cup Dirt Mile, and ranked #43 on BloodHorse’s 2017 Leading Breeders list. She co-owned the Ocala Jockey Club from 2005 to 2021 and created its Thoroughbred Eventing Champion division. She is a past board member of the Retired Racehorse Project. She holds degrees in molecular biology and genetics and in law, and invests her time and capital in business, AI, health and biotechnology.
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