دانلود منابع جانبی کتاب Financial Services Marketing, 3rd Edition - PowerPoint Presentations
PPT لطفا توجه داشته باشید که با خرید این محصول، تنها فایل‌ها و منابع جانبی مرتبط با کتاب در اختیار شما قرار خواهد گرفت. این محصول شامل خود کتاب نمی‌باشد. نویسندگان: Christine Ennew, Nigel Waite, Róisín Waite
جزئیات
فرمت: PPT زبان: English ویرایش: 3 ناشر: Routledge تاریخ انتشار نسخه الکترونیکی : 2017
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شابک: 9781138684522, 113868452X, 9781138684515, 1138684511
499,000 تومان
99,800 تومانبن تخفیف
زمان تحویل: آنی
توضیحات
Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features:An expanded section on regulation which has international reach and addresses the post-Brexit worldGreatly expanded coverage of digital marketing at both the strategic and tactical levelsNew material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the worldB2B and B2C marketingUpgraded PowerPoint support on the companion websiteFinancial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.
499,000 تومان
99,800 تومانبن تخفیف
زمان تحویل: آنی