دانلود منابع جانبی کتاب Influence: Science and Practice, 5th Edition - Instructor Resources (Instructor's Manual and Test Bank + PowerPoint Presentations)
Multiple Formats لطفا توجه داشته باشید که با خرید این محصول، تنها فایلها و منابع جانبی مرتبط با کتاب در اختیار شما قرار خواهد گرفت. این محصول شامل خود کتاب نمیباشد. نویسندگان: Robert Cialdini
جزئیات
فرمت: Multiple Formats زبان: English ویرایش: 5 ناشر: Allyn and Bacon تاریخ انتشار نسخه الکترونیکی : 2008
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شابک: 9780205609994, 0205609996
769,000 تومان
153,800 تومانبن تخفیف
زمان تحویل: آنی
توضیحات
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
769,000 تومان
153,800 تومانبن تخفیف
زمان تحویل: آنی