دانلود کتاب Principles of Marketing for a Digital Age, 3rd Edition - E-Book - Original PDF
Original PDF نویسندگان: Tracy L. Tuten
جزئیات
فرمت: Original PDF زبان: English ویرایش: 3 ناشر: SAGE Publications Ltd تاریخ انتشار نسخه الکترونیکی : 2026
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شابک: 9781036201104, 9781036201647, 9781036204730, 9781036202675, 9781036201098
999,000 تومان
199,800 تومانبن تخفیف
زمان تحویل: آنی
توضیحات
Fully updated, the Third Edition of this award-winning essential guide to marketing brings you:Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiativeCutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.
999,000 تومان
199,800 تومانبن تخفیف
زمان تحویل: آنی