دانلود کتاب M: Marketing: 2025 Release (ISE eBook) - Original PDF

Original PDF نویسندگان: Michael Levy Dhruv Grewal
جزئیات
فرمت: Original PDF زبان: English ویرایش: 2025 Release ISE ناشر: McGraw Hill تاریخ انتشار نسخه الکترونیکی : 2025
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شابک: 9781265060244, 9781265993979
توضیحات
M: Marketing continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by emerging technology, influencer marketing, social responsibility, sustainability, and ethical data collection. Coverage of AI has been threaded throughout the chapters, new innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -especially with Gen Z changing the landscape of marketing. Adding Value, Ethical & Societal Dilemma and Social Marketing features in each chapter reflect the ever-changing landscape.
999,000 تومان 199,800 تومانبن تخفیف زمان تحویل: آنی